iPhone Apps – The New Ringtones
As the rollout of the 3G iPhone continues its wide distribution, it seems people can’t get enough of the apps on the iTunes AppStore. Many of the apps are free, and most of those that are not free cost less than $5. These small-priced apps are interesting, because at that price-point they are akin to ringtones, which people have spent billions of dollars on over the years. This offers an exciting opportunity to developers to sell very low-priced apps that can sell in huge volumes. And because the distribution of the apps are centralized (iTunes) and they can install over-the-air without being connected to a Mac or PC there is much less friction for buyers to get their hands on these. I think the iPhone and iPod Touch platform is a very exciting opportunity for small, independent developers.
